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McDonald's: McDonald’s x 23XI Racing Merch Collection 


A capsule collection of merchandise for the McDonald’s-sponsered Nascar team — 23XI — and their star driver, Bubba Wallace. Bubba and his fiancé Amanda modeled the merch in a WKNY-led lifestyle shoot. 


CREATIVE








Made at Wieden + Kennedy  
Role: Art Director
Writer: Sean Johnson
Co-Designer: Joe Owens
Creative Directors: Brandon Henderson + Marques Gartrell
Producer: Diana Pam
Photographer: Juan Veloz