McDonald's: McDonald’s x 23XI Racing Merch Collection

A capsule collection of merchandise for the McDonald’s-sponsered Nascar team — 23XI — and their star driver, Bubba Wallace. Bubba and his fiancé Amanda modeled the merch in a WKNY-led lifestyle shoot.

Role: Art Director
Writer: Sean Johnson
Co-Designer: Joe Owens
Illustrator: Harris Lue
Creative Directors: Brandon Henderson + Marques Gartrell
Producer: Diana Pam
Photographer: Juan Veloz

Made at Wieden + Kennedy