Greyhound
Sometimes you don’t need all the frills. You just need to get there, cheap.
VIDEO
DIGITAL
PODCAST
BRANDED PROMOTIONAL ITEMS
COUPONS
TICKETS (AKA EAR PLUGS AND EYE MASKS)
MAPS (AKA BLANKETS):
A route map that passengers can find for free at Greyhound stations, which conveniently doubles as a blanket—if you're willing to use an unfolded paper map as a blanket.
LOYALTY LOUNGES (AKA BATHROOMS):
We'll rebrand the station bathrooms as lounges for our loyal customers—without actually changing them at all. They're still just the same old bathrooms.
LE LÉVRIER (French for "Greyhound):
Upgrade to our premium travel experience! It's simply a cardboard VR headset. Put it on and the interior of your bus will suddenly look a lot fancier than it really is. But it's still the same old bus.
SEATBACK RIDE TRACKERS:
Just a static image, of course.
Copywriter: Sean Johnson