Heinz: It has to be heinz

Spotlighting the great lengths people will go to to get the good ketchup.

Role: Art Director 
Writer: Sean Johnson
Creative Directors: Christine Santora + Will Binder
Producer: Ariana Ekonomou
Director: Hannah Levy
Editors: Taylor Walsh and Dani Roth
Color Correction: Fergus McCall
Music + Sound: New Math

Made at Wieden + Kennedy  


A woman commits light identity fraud for ketchup:

A “lunch lady” and his friends engage in ketchup conspiracy: 

Two ketchup confiscators revel in their victory: