Nutella
This beloved chocolate hazelnut spread has the power to turn any food into a comfort food.
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OTHER SOURCES OF COMFORT
COMFORT HOTLINE
Not everyone has a jar of Nutella readily accessible in their time of need, so a hotline would provide assistance in case of emergencies.
COMFORT IN A JAR DOT COM
If you suffer from a general sense a malaise, you can hear randomly served comforting phrases at the click of a button on Nutella’s microsite (now a live website).
![](https://freight.cargo.site/t/original/i/8e5d7467e5d6fb6f1d47be9aaf476fad078e72fe61293f7ee9d76f735863bde6/MicrositeScreen.jpg)
VIDEO
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out of home
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Digital
INSTAGRAM STORIES
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TWITTER REPLIES
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innovation
NUTELLA FIRST AID KITS
First aid kits never came equipped to address emotional emergencies — until now.
![](https://freight.cargo.site/t/original/i/45a139b0747bfe10611813881d8af955e709bea7a3253e1b5ce07d1eff3a73ef/FirstAid2.jpg)
GREETING CARDS
Cards that contain a single single serving packet of Nutella, developed for a variety of specific situations.
![](https://freight.cargo.site/t/original/i/d2221ea901fcd9f01c9b6f03ace626ec4be00b01429d5ae475c7b2ea2b688fe6/GreetingCardsOpen.jpg)
![](https://freight.cargo.site/t/original/i/ff380cfcb5570fc76136cd5e1f7de044ec3b9d620c9a1bd63363bbe9934a4ad6/GreetingCardClosed.jpg)
NUTELLA BONG
Get your comfort fix even faster with the heated nutella bong, which melts the spread to make it drinkable.
![](https://freight.cargo.site/t/original/i/7e29a8dd6221194416c33b366a0e2d12cf1d8e45140c2070c1f12a067c4760b7/NutellaBong.jpg)
FINGER EXTENDER
Because getting Nutella on your knuckles while you scrape the dregs from the bottom of the jar is just not comfortable.
![](https://freight.cargo.site/t/original/i/d59525f2fa6a704dbe22e11c341d6baa89850c4c809e257485fa5ef3d2dcbeff/FingerScooper.jpg)
Made with Patrick Lapera