McDonald's: Quarter Pounder Fan Club
The Quarter Pounder with Cheese is now made with 100% fresh beef. To celebrate that, we made a fan club for the Quarter Pounder, complete with a latin motto that (roughly) translates to “hot and deliciously juicy.”
Role: Art Director
Writer: Sean Johnson
Creative Director: Jaclyn Crowley
Made at Wieden + Kennedy
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![](https://freight.cargo.site/t/original/i/98a25a5df3e9f589089d9a4e41722b0f67f2b917a7c196404178187c67886ad1/MCDNQPCE0002-_Shirt_1080x1080_03_nolegal.gif)
![](https://freight.cargo.site/t/original/i/c46cfa71bf0293a1e7df6a368bad482e25707d411edb711729f4f4c4114119b4/MCDNQPCE0002_Candles_1080x1080_08_nolegal.gif)
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![](https://freight.cargo.site/t/original/i/b31230f482eda9d7eb5a8c92dfb142caff56cbe5ddbb26ed648ef5e389f5ff68/QPCMerchProductPages_Candles.jpg)
![](https://freight.cargo.site/t/original/i/7d2055ca40e4a3703bf44beb704d9f1f22c31e02afcd2cc5fe39d85d25d4dd2e/QPCMerchProductPages_Candles2.jpg)
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![](https://freight.cargo.site/t/original/i/b14af156cd43a165a00759d72dee210833bccdcbac9833418e4421880e3ab6eb/QPCMerchProductPages_Shirt.jpg)
![](https://freight.cargo.site/t/original/i/aba2ad672b9f548c816e5bc4ba536a60b5f0ef2e7a504fc750e3d62e905ad145/QPCMerchProductPages_Shirt2.jpg)
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The candles got a lot of press from outlets including CNN, CNBC, FOX, USA Today, People, Food & Wine, Delish, New York Post, Mashable, Business Insider, AV Club, The Guardian, Hypebeast, a pretty interesting Forbes article, the most hilariously insulting Eater article that has ever been written about something I made, and even some broadcast coverage. Here’s a fun excerpt from the Mashable article:
![](https://freight.cargo.site/t/original/i/3cdd56c9dd3f9e49c93168422285f7c697fb40b09476e34c3ba2a5b7f791ab05/Screenshot-2024-01-26-at-12.57.18-AM.png)