McDonald's: Quarter Pounder Fan Club

The Quarter Pounder with Cheese is now made with 100% fresh beef. To celebrate that, we made a fan club for the Quarter Pounder, complete with a latin motto that (roughly) translates to “hot and deliciously juicy.” 

Role: Art Director
Writer: Sean Johnson
Creative Director: Jaclyn Crowley

Made at Wieden + Kennedy 

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The candles got a lot of press from outlets including CNN, CNBC, FOX, USA Today, People, Food & Wine, Delish, New York Post, Mashable, Business Insider, AV Club, The Guardian, Hypebeast, a pretty interesting Forbes article, the most hilariously insulting Eater article that has ever been written about something I made, and even some broadcast coverage. Here’s a fun excerpt from the Mashable article: