McDonald's: Quarter Pounder Monument


The people of Rapid City, South Dakota buy more Quarter Pounders per capita than anywhere else in the country. They also love monuments. Naturally, gifting them with a Quarter Pounder with Cheese monument was the right thing to do. 


THE MONUMENT



23,000 pounds of solid bronze deliciousness.





SOCIAL



We used McDonald’s Instagram Story to announce the monument’s installation, interview local QPC fans, and stream a speech given by Rapid City’s own City Councilwoman Darla Drew at the monument’s unveiling.




REACTIONS



People on Reddit’s “WTF” subreddit were amused/disgusted/intrigued.





Made at Wieden + Kennedy with Sean Johnson