McDonald's: Quarter Pounder Monument

23,000 pounds of solid bronze deliciousness. 

The people of Rapid City, South Dakota buy more Quarter Pounders per capita than anywhere else in the country. They also love monuments. Naturally, gifting them with a Quarter Pounder with Cheese monument was the right thing to do. 

Role: Art Director
Writer: Sean Johnson
Creative Director: Jaclyn Crowley

Made at Wieden + Kennedy