McDonald's: Quarter Pounder Monument

The people of Rapid City, South Dakota buy more Quarter Pounders per capita than anywhere else in the country. They also love monuments. Naturally, gifting them with a Quarter Pounder with Cheese monument was the right thing to do. 


23,000 pounds of solid bronze deliciousness.

THE unveiling

We took over the McDonald’s Instagram account to announce the monument’s installation, share interviews local QPC fans, and live stream a speech given by Rapid City’s own City Councilwoman Darla Drew at the monument’s unveiling.

Here are some highlights: 


People on Reddit’s “WTF” subreddit were amused/disgusted/intrigued. 

And it's gotten a little love on Twitter:

Made at Wieden + Kennedy in 2020
Role: Art Director
Writer: Sean Johnson
Creative Director: Jaclyn Crowley