McDonald's: Quarter Pounder Monument


The people of Rapid City, South Dakota buy more Quarter Pounders per capita than anywhere else in the country. They also love monuments. Naturally, gifting them with a Quarter Pounder with Cheese monument was the right thing to do. 

We used McDonald’s Instagram to announce the monument’s installation, interview local QPC fans, and stream a speech given by Rapid City’s own City Councilwoman Darla Drew at the monument’s unveiling.



THE MONUMENT



23,000 pounds of solid bronze deliciousness.







REACTIONS



People on Reddit’s “WTF” subreddit were amused/disgusted/intrigued. 



And it's gotten a little love on Twitter:











Made at Wieden + Kennedy with Sean Johnson