McDonald's: Quarter Pounder Monument

The people of Rapid City, South Dakota buy more Quarter Pounders per capita than anywhere else in the country. They also love monuments. Naturally, gifting them with a Quarter Pounder with Cheese monument was the right thing to do. 


23,000 pounds of solid bronze deliciousness.


We used McDonald’s Instagram to announce the monument’s installation, interview local QPC fans, and stream a speech given by Rapid City’s own City Councilwoman Darla Drew at the monument’s unveiling.


People on Reddit’s “WTF” subreddit were amused/disgusted/intrigued.

Made at Wieden + Kennedy with Sean Johnson