McDonald's: Quarter Pounder with Cheese


For the first McDonald’s work out of the gates from WKNY, we crafted a campaign that celebrated every detail of the QPC — a fan favorite since its inception in 1971. These are just a couple of our juiciest lines:










REACTIONS


 
Six spots (one highlighting each ingredient in the QPC) premiered on the night of the Grammys, creating a lot of excitement on Twitter (and Esquire)...  






Made at Wieden + Kennedy with Sean Johnson, Marc Duran Rojas and Garrick Sheldon