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Razor Scooters


Being a kid means you’re slow. Razor Scooters make you less slow.


ONLINE videoS



The campaign would launch with a mock-PSA:



15-Second Spots: 






MICROSITE



ENDCHILDSLOWNESS.ORG




Print







Out of home



PSA POSTERS




TV SPOTS






MERCH



Help your child transition to the fast lane in life with these accessories. 

SPEEDOMETERS



TATTOOS



JUICE BOX CUPHOLDERS



T-SHIRTS
Every child should be able to at least look like they’re fast. 




REBRANDING



PACKAGING
New, perforated packaging helps your kid become fast even faster.





EXPERIENTIAL



LOW SPEED  TRAPS
Placed in school zones so kids playing in the neighborhood can run by to see their speed (or lack thereof).






Made with Sean Johnson + Lauren Jones