Being a kid means you’re slow. Razor Scooters make you less slow.
The campaign would launch with a mock-PSA:
Out of home
Help your child transition to the fast lane in life with these accessories.
JUICE BOX CUPHOLDERS
Every child should be able to at least look like they’re fast.
New, perforated packaging helps your kid become fast even faster.
LOW SPEED TRAPS
Placed in school zones so kids playing in the neighborhood can run by to see their speed (or lack thereof).
Made with Sean Johnson + Lauren Jones