Being a kid means you’re slow. Razor Scooters make you less slow.
Campaign Launch videoS
The campaign would launch with a mock-PSA.
Out of home
Help your child transition to the fast lane in life with these accessories.
JUICE BOX CUPHOLDERS
Every child should be able to at least look like they’re fast.
SCOOTER NAME GENERATOR
Let your child build a relationship with their scooter by selecting the perfect name for it, and ordering custom items (like stickers and helmets) to cement their bond.
New, perforated packaging helps your kid become fast even faster.
LOW SPEED TRAPS
Placed in school zones so kids playing in the neighborhood can run by to see their speed (or lack thereof).
Copywriters: Sean Johnson + Lauren Jones