Razor Scooters
Being a kid means you’re slow. Razor Scooters make you less slow.
ONLINE videoS
The campaign would launch with a mock-PSA:
15-Second Spots:
MICROSITE
ENDCHILDSLOWNESS.ORG
Out of home
PSA POSTERS
TV SPOTS
MERCH
Help your child transition to the fast lane in life with these accessories.
SPEEDOMETERS
TATTOOS
JUICE BOX CUPHOLDERS
T-SHIRTS
Every child should be able to at least look like they’re fast.
REBRANDING
PACKAGING
New, perforated packaging helps your kid become fast even faster.
EXPERIENTIAL
LOW SPEED TRAPS
Placed in school zones so kids playing in the neighborhood can run by to see their speed (or lack thereof).
Made with Sean Johnson + Lauren Jones