Wet Ones Hand wipes


Wet Ones are just the right amount of wet.  


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VIDEO






OUT OF HOME



WET ONES DISPENSERS:
Buy an individual Wet Ones wipe for a quarter wherever you see a Wet Ones billboard. 



DIGITAL



SOCIAL POSTS



“MOIST IS BEAUTIFUL” INITIATIVE



HOW WET ARE YOU DOT COM:
A live microsite featuring a personality quiz where people can find out exactly how wet they are, and share their results on social media. 


PRODUCT EXTENSIONS



WET ONES BEDTIME STORY:
The Wet Ones bedtime story would be sold with special edition boxes of Wet Ones — the perfect baby shower gift for expecting friends. 


Collaborator: Ross Harris