Wet Ones Hand wipes
Wet Ones are just the right amount of wet.
OUT OF HOME
WET ONES DISPENSERS:
Buy an individual Wet Ones wipe for a quarter wherever you see a Wet Ones billboard.
“MOIST IS BEAUTIFUL” INITIATIVE
HOW WET ARE YOU DOT COM:
A live microsite featuring a personality quiz where people can find out exactly how wet they are, and share their results on social media.
WET ONES BEDTIME STORY:
The Wet Ones bedtime story would be sold with special edition boxes of Wet Ones — the perfect baby shower gift for expecting friends.
Collaborator: Ross Harris