McDonald's: The Travis Scott Meal

It all started with Famous Orders, our McDonald’s Super Bowl spot from earlier in 2020, and a simple insight: "No matter how big or famous you are, everyone has a McDonald's order."

In September of 2020 we debuted the “Travis Scott Meal,” McDonald’s first celebrity partnership since Michael Jordan in ‘92, which was met with so much success it broke McDonald’s supply chain.

The Famous Orders campaign has since gone on to include the J. Balvin Meal Meal, The BTS Meal, The Saweetie Meal, The Kid LAROI Meal, and there are still more to come.

Role: Art Director
Writer: Sean Johnson
Executive Creative Director: Brandon Henderson
Producer: Craig Keppler
Director: Borja Pena
Finishing: Psyop
In-Store Appearance Photography: rayscourruptedmind

Made at Wieden + Kennedy




Featured in a variety of publications, including Variety, Eater, Business Insider, Good Morning America, CNBC, Business of Fashion, The New York Post, TMZ, Vulture, The Onion, The Report of the Week, and the New York Times.